
Surf. Sip. Shop. Eat. Play. Stay. Chill. Get Saltee
Who’s Behind It?






Your guide to plastic-free living, conscious travel, and ocean-kind choices where Saltee locals surf, sip, shop, eat, stay, play, chill, and Get Saltee to make an impact.
We are a crew of locals, creatives, indie traders, bold brands, and wanderers who give a damn about the ocean plastic crisis.
The Saltee Guide: Your shoutout to the brands and businesses doing good things for the ocean. Brands taking action on ocean pollution.
We surf, sip, shop, eat, stay, play, chill, and Get Saltee with impact.
Remove one million plastic bottles* from the ocean.
Together.
The Saltee Guide for brands and businesses doing good things and taking action on ocean pollution.
A Saltee Shoutout to the best spots and bold brands doing better by the ocean.
Your guide to plastic-free living, conscious travel, and ocean-kind choices.
Every business is handpicked.
From brewers to baristas, roasters to retailers, eco-stays to surf shacks, each one is cutting plastic and protecting what we love.
This isn’t just a directory. This is is a place to discover and support bold brands taking action on ocean pollution.
We spotlight bold brands and indie traders that are doing good things for the ocean.
Whether you’re crafting kick-ass gin or running a global travel company, if you’re doing good things for the ocean, you deserve a Saltee Shoutout.
Every spot in The Saltee Guide is hand picked.
Dive In. Get Saltee.
I refuse what I don’t need, refill when I can, reuse what’s available, and recycle where possible because every choice makes waves.
Backed by action. Aligned with global goals.
Every brand we spotlight is part of a bigger purpose reducing ocean plastic, restoring ocean health, and rethinking consumption.
Saltee Standards at a Glance
Businesses aligned with The Saltee Life have the potential to earn a badge representing:
1. Elimination of single-use plastics
2. Commitment to local and sustainable sourcing
3. Active participation in ocean recovery through cleanup or funding
4. Refuse what they don’t need, refill when they can, reuse what’s available, and recycle where possible
Together, we turn everyday choices into ocean impact.
The Saltee Life; where conscious living drives real change.
Make ocean impact part of how you do business.
Saltee Plastic Partners contribute to the removal of ocean plastic through flexible, opt in options. Whether you’re a creative, indie trader, or bold brand, you can support plastic removal through:
- A contribution tied to each product sold
- Customer opt in donation toggle at checkout via Ecodrive
- A donation triggered by newsletter sign-ups
- A monthly commitment to fund bottle removal
- A bundled impact offer with your best sellers
We’ll provide simple onboarding and a verified Saltee Plastic badge to share your impact with your customers.
This is a separate opt-in program, designed to give you control and transparency.
It’s brands doing good things in good company.
The Saltee Life showcases the best places to surf, sip, shop, eat, stay, play, chill, and Get Saltee.
This is more than a directory.
The Saltee Guide shares one thing in common: We’re making waves through everyday choices that support sustainable living and ocean-positive action.
- Verified listing within the Saltee Guide
- Take the Ocean Pledge for the use of Saltee Plastic Partners and Saltee Stay badges
- Individual impact tracker towards one million bottles* for your business via our 4Ocean and Ecodrive collaboration
- Co-created storytelling brand features & impact marketing
- Instagram shoutouts on @thesalteelife
- Direct ocean action with every purchase helps remove plastic contributing to our one million bottles* goal
Dive In for $520/year (only $10 a week!)
Support the brands and locals doing good things for the ocean.
Positive environmental impact through reduced plastic waste, lower carbon footprint, and plastic-free oceans
Shop with intention as your choices directly support ocean-friendly, ethical brands.
Track the bottles removed and know you’re making a difference.
Who’s Behind It?
The Saltee Guide makes exploring easy, with curated tips on where to surf, sip, shop, eat, stay, play, and chill across Australia while supporting our one million bottles* campaign with 4Ocean and Ecodrive.
A collective of cool brands doing cool things.
Leading the way in ocean clean up, Saltee is your ultimate ocean-friendly lifestyle guide.
Our local experts uncover the best in travel, wellness, events, culture, and coastal living.
- Ethical wineries, distilleries, breweries, and craft beer producers
- Cafes (slow food, local plates)
- Roasters (coffee, tea)
- Bakers & Makers (bread, pastry, chocolate, small batch)
- Tastemakers & Providores (markets, speciality stores)
- Growers (farmers, vineyards, orchards)
- Ethical makers (designers, artisans, craftspeople)
- Producers (independent and indie brands, product innovators)
- Manufacturers (sustainable supply chain leaders)
- Designers (fashion, swimwear, home, coastal design)
- House & Home (interiors, sustainable objects)
- Slow stays (eco stays, holiday maker houses)
- Coastal retreats & ocean-view escapes
- Creative and conscious accommodations
- Glamping
- Markets (farmers, artisan, coastal)
- Conscious merchants & lifestyle stores
- Independent shops & boutiques
- Repurposed & vintage finds (upcycled, preloved, one-off treasures)
- Artists (local painters, sculptors, makers selling direct)
Surf (breaks, schools, shapers, surf culture)
Swim (beaches, ocean baths, rock pools)
Paddle, dive, sail, and ocean adventure
Trails, coastal walks, and hidden spots
Spas & coastal retreats
Ocean baths & natural soaks
Mindful practices (yoga, breathwork, sound)
A directory of businesses taking real action on ocean pollution.
A curated guide of brands, traders, makers, and wanderers committed to eliminating single-use plastic and protecting the ocean, one purchase at a time!
To feature your business in your suburb’s local guide, it’s simple as registering with us, providing your business’ details and we’ll take care of the rest; including distribution across our wide network, online directory, and featuring you on social media.
The Saltee Swim
- Contact details (name, address, phone number, Instagram) with direct links
- Photo (1500×850 pixel)
- Meet the Business (270 characters)
- Sustainability Statement (150 characters)
- Action Statement (150 characters)
- Toolkit Assets (badges, stickers, Instagram templates)
- Local Neighbourhood “Trail” guide listing
- Other promotional opportunities
Please note: we may edit blurbs and statements if they exceed the character limit
Backed by action. Aligned with global goals.
Every brand we spotlight is part of a bigger purpose reducing ocean plastic, restoring ocean health, and rethinking consumption.
Saltee Standards at a Glance
Businesses aligned with The Saltee Life have the potential to earn a badge representing:
1. Elimination of single-use plastics
2. Commitment to local and sustainable sourcing
3. Active participation in ocean recovery through cleanup or funding
4. Refuse what they don’t need, refill when they can, reuse what’s available, and recycle where possible
Together, we turn everyday choices into ocean impact. The Saltee Life; where conscious living drives real change.
Make ocean impact part of how you do business.
Saltee Plastic Partners contribute to the removal of ocean plastic through flexible, opt in options. Whether you’re a brand, maker, retailer, or accommodation provider, you can support plastic removal through:
- A contribution tied to each product sold
- Customer opt in donation toggle at checkout via Ecodrive
- A donation triggered by newsletter sign-ups
- A monthly commitment to fund bottle removal
- A bundled impact offer with your best sellers
We’ll provide simple onboarding and a verified Saltee Plastic badge to share your impact with your customers.
This is a separate opt-in program, designed to give you control and transparency.
One Ocean. One Mission. One Million Bottles.*
We’ve teamed up with Ecodrive and 4Ocean to help fund the removal of one million plastic bottles* from our oceans. With every purchase, you’re fuelling this mission.
4Ocean is a global leader in ocean cleanup, having already removed over 35 million pounds of plastic and trash from the ocean.
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