• The Saltee Life

    Cool Brands. Good Company. Clean Oceans.

    Saltee connects Australia’s most conscious makers and producers with a community of locals and wanderers. We shout out your commitment to cleaner oceans, coastal health, and verified plastic removal.

    The Mission: To remove ocean plastic, one bottle at a time.

    Dive In the Saltee Guide

Surf. Sip. Shop. Eat. Play. Stay. Chill. Get Saltee.

  • Who We Are

    From the first roast of the morning to the final pour of the night, we are turning coastal commerce into a catalyst of change.

    The Saltee Guide invites bold brands to make an impact, partner with purpose, and do good things for the ocean.

    #onemillionbottles

  • Our Mission

    At The Saltee Life, we’re on a mission to removed one million plastic bottles* from the ocean. We’re connecting ocean-forward brands, makers, and conscious customers through collective impact.

    #onemillionbottles

  • The Saltee Guide

    A collective of cool, conscious brands doing good things in good company.

    Every business is handpicked.

    This isn’t just a directory. This is is a place to discover and support conscious brands taking action on ocean pollution and supporting our goal of removing one million bottles* from the ocean.

    #onemillionbottles

  • Saltee Shoutouts

    A Saltee Shoutout to the best spots and bold brands doing better by the ocean.

    We spotlight bold brands that are doing good things for the ocean and making an impact.

    Whether you’re crafting kick-ass gin or running a global travel company, if you’re doing good things for the ocean, you deserve a Saltee Shoutout.

    Dive In. Get Saltee.

    #onemillionbottles

Dive in for Wanderers
Dive in For Businesses

Coming Soon To…

  • Hunter Region

    New South Wales

    Newcastle, Merewether, Bar Beach, Stockton, Nelson Bay, and more

  • Byron & Northern Rivers

    New South Wales

    Byron Bay, Bangalow, Mullumbimby, Lennox Head, Brunswick Heads, Ocean Shores, and more

  • Gold Coast

    Queensland

    Burleigh Heads, Coolangatta, Currumbin, Palm Beach, Mermaid Beach, Broadbeach, Surfers Paradise, and more.

  • Sunshine Coast

    Queensland

    Noosa Heads, Sunshine Beach, Peregian Beach, Coolum, Mooloolaba, Alexandra Headland, Caloundra, and more.

  • Other Regions Across Australia

    From inner creative neighbourhoods in Sydney to the Mornington Peninsula in Victoria, The Saltee Guide showcases good brands doing good things.

Dive In the Saltee Guide

  • Join The Founders

    We are looking for the makers and shakers ready to lead the charge. Secure your feature in The Saltee Guide and get your coordinates on the Coastal Compass.

    Let’s make waves together to remove ocean plastic, one bottle at a time

    Dive In to Register

  • How It Works

    The Saltee Guide makes exploring easy, with curated tips on where to surf, sip, shop, eat, stay, play, and chill across Australia while supporting our one million bottles* campaign.

    By registering with 4Ocean/Ecodrive, your customers will have the option to pull plastic at the checkout. They can choose how many plastic bottles to remove for $0.70 each. Pull 1, 5, or as many as they’d like to increase their impact.

    Each order is registered to your unique Impact ID, so you can track your personal cleanup impact in real time.

    #onemillionbottles

    Dive In the Saltee Guide

  • Refuse. Reuse. Recycle. Repeat.

    I refuse what I don’t need, refill when I can, reuse what’s available, and recycle where possible because every choice makes waves.

    Say no to single-use plastic!

    Ocean Pledge

  • Saltee Standards

    Businesses aligned with The Saltee Life have the potential to earn a badge representing:

    1. Elimination of single-use plastics
    2. Commitment to local and sustainable sourcing
    3. Active participation in ocean recovery through cleanup or funding
    4. Refuse what they don’t need, refill when they can, reuse what’s available, and recycle where possible

    Dive in & Register

  • The Saltee Guide

    Your brand is featured in our curated directory, connecting you with wave makers and wanderers that put ocean health first.

    Dive in & Register

  • Coastal Compass Map

    Your venue is pinned as a core coordinate on our interactive map, navigating explorers directly to your physical door.

    Dive in & Register

  • Digital Wallet Utility

    No friction at the registers. Customers scan your seal to engage with the mission through their digital pass, funding a verified bottle removal.

    Dive in & Register

  • Online Toggle

    A seamless tool for your digital store that allows customers to remove a bottle of ocean plastic with a single click at checkout.

    Dive in & Register

  • The "Good Company" Factor

    We drive the socials and use push notifications to spotlight your brand as a leader in The Founders, proving that the best way to turn the tide is together.

    Dive in & Register

  • Born from a desire to do good...

    It’s brands doing good things in good company.

    The Saltee Life champions the best places to surf, sip, shop, eat, stay, play, chill, and Get Saltee.

    This is more than a directory.

    #onemillionbottles

    The Saltee Guide is making waves through everyday choices that support sustainable living and ocean-positive action.

    Dive In The Saltee Guide

  • If You're a Business

    - Verified listing within the Saltee Guide
    - Your venue is pinned as a core coordinate on our Coastal Compass
    - Individual impact tracker towards one million bottles* for your business via our 4Ocean and Ecodrive collaboration
    - Digital wallet utility
    - Online checkout toggle tool that allows customers to remove a bottle of ocean plastic
    - Saltee shoutouts on @thesalteelife Instgram and mobile push notifications
    - Take the Ocean Pledge
    - Every purchase helps remove plastic contributing to our one million bottles* goal

    Dive In for only $10 a week!
    (paid annually or monthly)

    Dive In & Register

  • If You're a Wanderer

    Support the brands and locals doing good things for the ocean.

    Track the bottles removed and know you’re making a difference.

    Positive environmental impact through reduced plastic waste, lower carbon footprint, and plastic-free oceans

    Shop with intention as your choices directly support ocean-friendly, ethical brands.

    Dive in & Get saltee
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In Good Company…

Frequently Asked Questions

  • 4Ocean is a mission-driven company working to end the ocean plastic crisis. Since 2017, their full-time crews have been cleaning oceans, rivers, and coastlines around the world removing millions of pounds of plastic and other debris.

    They are a Certified B Corp and Public Benefit Corporation, which means they balance profit with purpose and meet high standards of social and environmental accountability.

    In addition to their for-profit cleanups funded by product sales and partnerships, the independent 4Ocean Foundation supports the mission through education and philanthropy. Together, these efforts have removed more than 20 million kgs of rubbish from the ocean to date.

  • Every sign up to The Saltee Guide funds the removal of plastic bottles from our oceans by 4Ocean’s full-time cleanup crews.

    Your customers will also have the option to pull extra bottles at checkout to increase our collective impact.

  • All cleanups are tracked through 4Ocean’s TrashTracker system and verified by third-party auditors like CreenCircle Certified, SeaTrees (Ocean Positive Verfication), and B Lab (Certified B Corp).

    This ensures every bottle pulled is transparent, measurable, and real.

    • Recyclables (PET, HDPE, LDPE, PP): Washed, sorted, and turned into raw materials or up-cycled into new products.

    • Non-recyclables: Converted into energy by certified facilities or responsibly landfilled when no other option exists.

  • Yes! Beyond signing up to The Saltee Guide or 4Ocean, you can:

    Get the word out! Share your impact on socials using #thesalteelife and #onemillionbottles or tell a friend.

    You can also join local beach cleanup events and limit your plastic consumption by switching to reusables.