• The Saltee Life

    Your guide to plastic-free living, conscious travel, and ocean-kind choices where Saltee locals surf, sip, shop, eat, stay, play, chill, and Get Saltee to make an impact.

    Our goal is to remove one million bottles* from the ocean.

    Dive In the Saltee Guide

Surf. Sip. Shop. Eat. Play. Stay. Chill. Get Saltee

  • Who We Are

    We are global citizens with a local lens who give a damn about ocean plastic.

    The Saltee Guide invites bold brands to make an impact and partner with purpose and do good things for the ocean.

  • Our Mission

    Remove one million plastic bottles* from the ocean.

    Together.

  • The Saltee Guide

    The Saltee Guide for brands and businesses doing good things and taking action on ocean pollution.

    Your guide to plastic-free living, conscious travel, and ocean-kind choices.

    Every business is handpicked.
    From brewers to baristas, roasters to retailers, eco-stays to surf shacks, each one is cutting plastic and protecting what we love.

    This isn’t just a directory. This is is a place to discover and support bold brands taking action on ocean pollution and supporting our goal of removing one million bottles* from the ocean.

  • Saltee Shoutouts

    A Saltee Shoutout to the best spots and bold brands doing better by the ocean.

    We spotlight bold brands that are doing good things for the ocean.

    Whether you’re crafting kick-ass gin or running a global travel company, if you’re doing good things for the ocean, you deserve a Saltee Shoutout.

    Dive In. Get Saltee.

Dive in for Wanderers
Dive in For Businesses

  • How It Works

    [something about how the guide works maybe?]

    Through our partnership with 4Ocean and Ecodrive, we fund the removal of ocean waste for every sign up.

    By registering with 4Ocean/Ecodrive, your customers will have the option to pull plastic at the checkout. They can choose how many plastic bottles to remove for $0.70 each. Pull 1, 5, or as many as they’d like to increase their impact.

    Each order is registered to your unique Impact ID, so you can track your personal cleanup impact in real time.

  • Refuse. Reuse. Recycle. Repeat.

    I refuse what I don’t need, refill when I can, reuse what’s available, and recycle where possible because every choice makes waves.

    Ocean Pledge

  • Saltee Criteria

    Backed by action. Aligned with global goals.

    Every brand we spotlight is part of a bigger purpose reducing ocean plastic, restoring ocean health, and rethinking consumption.

    Saltee Standards at a Glance
    Businesses aligned with The Saltee Life have the potential to earn a badge representing:
    1. Elimination of single-use plastics
    2. Commitment to local and sustainable sourcing
    3. Active participation in ocean recovery through cleanup or funding
    4. Refuse what they don’t need, refill when they can, reuse what’s available, and recycle where possible

    Together, we turn everyday choices into ocean impact.
    The Saltee Life; where conscious living drives real change.

    Dive In

  • Become a Saltee Plastic Partner

    Make ocean impact part of how you do business.

    Saltee Plastic Partners contribute to the removal of ocean plastic through flexible, opt in options. Whether you’re a creative, indie trader, or bold brand, you can support plastic removal through:
    - A contribution tied to each product sold
    - Customer opt in donation toggle at checkout via Ecodrive
    - A donation triggered by newsletter sign-ups
    - A monthly commitment to fund bottle removal
    - A bundled impact offer with your best sellers

    We’ll provide simple onboarding and a verified Saltee Plastic badge to share your impact with your customers.

    This is a separate opt-in program, designed to give you control and transparency.

    Dive In

  • Born from a desire to do good...

    It’s brands doing good things in good company.

    The Saltee Life showcases the best places to surf, sip, shop, eat, stay, play, chill, and Get Saltee.

    This is more than a directory.

    The Saltee Guide shares one thing in common: We’re making waves through everyday choices that support sustainable living and ocean-positive action.

    Dive In The Saltee Guide

  • If You're a Business

    - Verified listing within the Saltee Guide
    - Take the Ocean Pledge for the use of Saltee Plastic Partners and Saltee Stay badges
    - Individual impact tracker towards one million bottles* for your business via our 4Ocean and Ecodrive collaboration
    - Co-created storytelling brand features & impact marketing
    - Instagram shoutouts on @thesalteelife
    - Direct ocean action with every purchase helps remove plastic contributing to our one million bottles* goal

    Dive In for $520/year (only $10 a week!)

    Dive In & Get Saltee

  • If You're a Wanderer

    Support the brands and locals doing good things for the ocean.

    Positive environmental impact through reduced plastic waste, lower carbon footprint, and plastic-free oceans

    Shop with intention as your choices directly support ocean-friendly, ethical brands.

    Track the bottles removed and know you’re making a difference.

    Take the Ocean pledge

Our Mission

  • Our goal is to remove one million bottles* from the ocean

    The Saltee Guide makes exploring easy, with curated tips on where to surf, sip, shop, eat, stay, play, and chill across Australia while supporting our one million bottles* campaign with 4Ocean and Ecodrive.

    A collective of cool brands doing cool things.

    Leading the way in ocean clean up, Saltee is your ultimate ocean-friendly lifestyle guide.

  • Impact

    Ocean plastic pulling initiatives towards our goal to remove one million bottles* from the ocean.

Who’s Behind It?

  • Eat & Sip

    - Ethical wineries, distilleries, breweries, and craft beer producers
    - Cafes (slow food, local plates)
    - Roasters (coffee, tea)
    - Bakers & Makers (bread, pastry, chocolate, small batch)
    - Tastemakers & Providores (markets, speciality stores)
    - Growers (farmers, vineyards, orchards)

  • Makers & Producers

    - Ethical makers (designers, artisans, craftspeople)
    - Producers (independent and indie brands, product innovators)
    - Manufacturers (sustainable supply chain leaders)
    - Designers (fashion, swimwear, home, coastal design)
    - House & Home (interiors, sustainable objects)

  • Stays

    - Slow stays (eco stays, holiday maker houses)
    - Coastal retreats & ocean-view escapes
    - Creative and conscious accommodations
    - Glamping

  • Local & Traders

    - Markets (farmers, artisan, coastal)
    - Conscious merchants & lifestyle stores
    - Independent shops & boutiques
    - Repurposed & vintage finds (upcycled, preloved, one-off treasures)
    - Artists (local painters, sculptors, makers selling direct)

  • Play & Wander


    Surf (breaks, schools, shapers, surf culture)

    Swim (beaches, ocean baths, rock pools)

    Paddle, dive, sail, and ocean adventure

    Trails, coastal walks, and hidden spots

  • Chill & Wellness

    Spas & coastal retreats

    Ocean baths & natural soaks

    Mindful practices (yoga, breathwork, sound)

stills-829182_1280.jpg
car image.png
48E9B3CD-9A58-4918-8ED8-3B5331FF54DC.jpg
CA0E9791-0247-42D5-828C-B5AE45B908FB.jpg
image (1).png
image.png

  • The Saltee Guide

    A directory of businesses taking real action on ocean pollution.

    A collective of brands, traders, makers, and wanderers committed to eliminating single-use plastic and protecting the ocean, one purchase at a time!

    To feature your business in your suburb’s local guide, it’s simple as registering with us. Dive in to find out how you can make an impact

    Dive In the Saltee Guide

  • The Saltee Guide Listing

    The Saltee Swim


    - Contact details (name, address, phone number, Instagram) with direct links
    - Photo (1500×850 pixel)
    - Meet the Business (270 characters)
    - Sustainability Statement (150 characters)
    - Action Statement (150 characters)
    - Toolkit Assets (badges, stickers, Instagram templates)
    - Local Neighbourhood “Trail” guide listing
    - Other promotional opportunities

    Please note: we may edit blurbs and statements if they exceed the character limit

    Dive In the Saltee Guide

  • Saltee Criteria

    Backed by action. Aligned with global goals.

    Every brand we spotlight is part of a bigger purpose reducing ocean plastic, restoring ocean health, and rethinking consumption.

    Saltee Standards at a Glance

    Businesses aligned with The Saltee Life are committed to:

    1. Elimination of single-use plastics
    2. Commitment to local and sustainable sourcing
    3. Active participation in ocean recovery through cleanup or funding to remove one million bottles* from the ocean
    4. Refuse what they don’t need, refill when they can, reuse what’s available, and recycle where possible

    Together, we turn everyday choices into ocean impact. The Saltee Life; where conscious living drives real change.

    Ocean Pledge

  • Become a Saltee Plastic Partner

    Make ocean impact part of how you do business. Join the one million bottle* campaign.

    Saltee Plastic Partners contribute to the removal of ocean plastic through flexible, opt in options. Whether you’re a brand, maker, retailer, or accommodation provider, you can support plastic removal through:
    - A contribution tied to each product sold
    - Customer opt in donation toggle at checkout via Ecodrive
    - A donation triggered by newsletter sign-ups
    - A monthly commitment to fund bottle removal
    - A bundled impact offer with your best sellers

    We’ll provide simple onboarding and a verified Saltee Plastic badge to share your impact with your customers.

    This is a separate opt-in program, designed to give you control and transparency.

    Dive In

  • Sustainability

    One Ocean. One Mission. One Million Bottles.*

    We’ve teamed up with Ecodrive and 4Ocean to help fund and achieve our goal to remove one million plastic bottles* from our oceans. With every purchase, you’re fuelling this mission.

    4Ocean is a global leader in ocean cleanup, having already removed over 35 million pounds of plastic and trash from the ocean.

    Dive In

  • Saltee Locals

    Avalon Beach | Manly | Newport | Northern Beaches (Sydney) | Bondi | Eastern Suburbs (Sydney) | Kiama | South Coast (NSW) | Central Coast (NSW) | Newcastle | Hunter Valley Region | Byron Bay | Northern Rivers | Sydney | Brisbane | Tropical North (QLD) | Gold Coast | Noosa Heads | Sunshine Coast | Portsea | Mornington Peninsula | Great Ocean Road | Brighton | Bayside Melbourne | Melbourne | Fremantle

    Dive In The Saltee Guide

In Good Company…

Frequently Asked Questions

  • 4Ocean is a mission-driven company working to end the ocean plastic crisis. Since 2017, their full-time crews have been cleaning oceans, rivers, and coastlines around the world removing millions of pounds of plastic and other debris.

    They are a Certified B Corp and Public Benefit Corporation, which means they balance profit with purpose and meet high standards of social and environmental accountability.

    In addition to their for-profit cleanups funded by product sales and partnerships, the independent 4Ocean Foundation supports the mission through education and philanthropy. Together, these efforts have removed more than 20 million kgs of rubbish from the ocean to date.

  • Every sign up to The Saltee Guide funds the removal of plastic bottles from our oceans by 4Ocean’s full-time cleanup crews.

    Your customers will also have the option to pull extra bottles at checkout to increase our collective impact.

  • All cleanups are tracked through 4Ocean’s TrashTracker system and verified by third-party auditors like CreenCircle Certified, SeaTrees (Ocean Positive Verfication), and B Lab (Certified B Corp).

    This ensures every bottle pulled is transparent, measurable, and real.

    • Recyclables (PET, HDPE, LDPE, PP): Washed, sorted, and turned into raw materials or up-cycled into new products.

    • Non-recyclables: Converted into energy by certified facilities or responsibly landfilled when no other option exists.

  • Yes! Beyond signing up to The Saltee Guide or 4Ocean, you can:

    Get the word out! Share your impact on socials using #thesalteelife and #onemillionbottles or tell a friend.

    You can also join local beach cleanup events and limit your plastic consumption by switching to reusables.